What would you like to make?
Choose your product type — you can make both, but let's start with one.
Shampoo
Cleanse your scalp and hair naturally, without sulfates or silicones
Conditioner
Deep moisture and detangling with plant-based butters and oils
Both — full routine
Get a matched shampoo + conditioner system tailored to your hair
What format?
Liquid
Classic bottle — easy to apply
Bar
Zero-waste, travel-friendly
Cream / Mask
Rich, leave-in or rinse-out
Tell us about your hair
The more honest you are, the better the recipe.
Hair texture
Straight
Wavy
Curly
Coily / Kinky
Scalp type
Oily
Gets greasy within a day or two
Dry
Flaky or tight-feeling scalp
Balanced
Neither too oily nor too dry
Sensitive
Easily irritated or reactive
Dandruff-prone
Flaking and itching
Combination
Oily scalp, dry ends
Hair thickness & density
Fine
Medium
Thick / Coarse
Low density (sparse)
Medium density
High density (lots of hair)
Hair history (select all that apply)
Color-treated
Dyed, highlighted, or bleached
Heat damaged
Regular blow-dry or hot tools
Chemically treated
Permed, relaxed, keratin treatment
Natural / virgin
No chemical treatments
Thinning / shedding
Noticeable hair loss
Postpartum
Hair changes after pregnancy
What are your main concerns?
Pick everything that applies — your recipe will address each one.
Frizz control
Humidity and flyaways
Dryness & brittleness
Parched, snapping strands
Scalp balance
Oil regulation, microbiome
Growth & thickness
Stimulate follicles naturally
Shine & vitality
Dull, lackluster hair
Breakage & split ends
Strengthening and repair
Dandruff & flaking
Antifungal, soothing
Color protection
Keep color vibrant longer
Detangling
Easy combing, less knots
Volume & lift
Fine or flat hair
Itchy scalp
Calming, anti-inflammatory
Curl definition
Enhance natural pattern
Choose your ingredients
We've highlighted what's best for your hair profile. Select what you want included — or leave it to us.
Based on your hair profile: Complete the previous steps to see personalized ingredient recommendations here.
Base ingredients — pick your cleanser / conditioner base
Oils & butters
Actives & botanicals
Scalp treatments
Scent, extras & finishing touches
Almost there. This is where your recipe becomes distinctly yours.
Essential oil scent profile (choose up to 3)
Lavender
Rosemary
Peppermint
Ylang Ylang
Cedarwood
Tea Tree
Bergamot
Clary Sage
Geranium
Eucalyptus
Frankincense
Unscented
Batch size
How much do you want to make?
Small — 100ml
Medium — 250ml
Large — 500ml
Extra preferences (optional)
Vegan
No beeswax, honey, or lanolin
Low lather
Gentle, no-foam wash
pH adjustment notes
For precision formulation
Preservation & shelf life
How to keep it fresh
Budget-friendly
Accessible, affordable ingredients
Sourcing tips
Where to buy each ingredient
Anything else? (optional)
Your Custom Recipe
Formulating your recipe...
Combining botanicals, calculating ratios, writing your guide